Annemarie Börlind chooses LUMSON for the new collection “ZZ SENSITIVE”
Annemarie Börlind has chosen the exclusive Airless Systems, combined with TAG Techno Airless Glass bottles by Lumson, to launch the new Anti-Stress System Creams ZZ SENSITIVE
The number of people with sensitive skin has increased massively in the past few years. The condition is caused by an imbalance in the skin flora and the disturbed acid mantle associated with this. So, sensitive skin is easily irritated and is often characterized by hypersensitivity to environmental influences and cosmetics ingredients.
Giving the skin the right care is very important. This is why ANNEMARIE BÖRLIND launched the “ZZ Sensitive” skincare range many years ago, with its focus on strengthening the skin’s natural protective barrier. When developing this range, strict care was taken not to include any ingredients that could trigger intolerance reactions. It is also free of fragrances, colorings and preservatives. As technology progresses, there is the potential for improvement – which will be implemented in the shape of new formulas as of August 2015. In addition to these new formulas, the new ZZ SENSITIVE range will offer products both for the requirements of young skin and of skin already in need of regeneration
The skin flora has been of interest to cosmetics researchers, including those at Börlind GmbH, for years. For a long time, the scientific “Human Microbiome Project” in the U.S. has been examining the effects of bacteria and the associated question as to what influences cause imbalance in the skin. Börlind GmbH’s Research and Development department has used the most recent results from this project in its further development of the “ZZ Sensitive” range.
Prebiotic and probiotic ingredients are already deployed very successfully in foods. According to current studies, these ingredients also have a very positive influence on the skin flora. It’s of special importance to us that ANNEMARIE BÖRLIND products are always on the cutting edge of development. A prebiotic/probiotic complex was chosen for the ZZ SENSITIVE range. This consists of oligosaccharides derived from yacón, beetroot and corn, and of freeze-dried lactic acid bacteria. This special complex regulates the skin flora.
A further new ingredient is golden orchid, whose soothing effect is only one of its many qualities. This is also used traditionally in Chinese medicine. The extract of golden orchid used in the ZZ SENSITIVE range is able to regulate the pH value of the skin’s surface, thus making for a healthy acid mantle and optimizing the functions of the epidermis. This automatically leads to a reduction in sensitive skin-reactions.
What is more, the new regenerating ZZ SENSITIVE care creams also respond to the anti-aging expectations of consumers. All Börlind products are tested for efficacy and skin-compatibility by independent scientific institutes.
However, the products in the ZZ range have not only changed “inside”. On the outside, their packaging has also been redesigned. “We’ve taken this opportunity to revise our packaging design a little, and to formulate our product claims more clearly for our customers. Usage and effects are to be more easily recognizable in future, so that customers can find their way around the shelves themselves if necessary,” explains Nicolas Lindner. The individual care system steps will be expressed by numbers on the products, to make it easy to see what they are used for. “Ingredient icons” will provide at-a-glance information about the main active ingredients deployed.
For the ZZ Sensitive creams studied specifically for those skins in need of regeneration, Annemarie Börlind has selected the airless bottle TAG 355 in frosted glass with capacity 50mL with airless pouch system, totally customizable. To enhance the product and underline the action of this anti-stress system, Annemarie Börlind lacquered the bottle inside choosing a simple white, and decorated with 2 passes screen printing, in order to exalt the simplicity of the packaging. The UV metalized shiny silver Airless Pump Smart AA355 is combined with a transparent finish of the AA355 overcap in SAN.
“With our revised product design, we want to our express more strongly our brand promise and our guiding principles: scientific pioneering spirit, embodied value and responsible handling of natural resources” Adds Nicolas Lindner.
TAG (Techno Airless System) by Lumson, thanks to its Pouch System, guarantees total protection of the formula from initial filling to final use by the consumer. It prevents any contact with air or external agents that could lead to contamination.
Lumson and Annemarie Börlind together to combine their own excellences and create
a successful and unique product.
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